Haier, one of the largest home appliances and consumer electronics brands, is targeting a sales turnover of Rs 75 crore from Kerala during Onam against Rs 25 crore achieved in the last festival season.
The company is also targeting Rs 120 crore sales from the State during the current year. Unveiling the Onam offers, Mr Eric Braganza, President, Haier India, said that Kerala has always been a priority State for Haier and the market has expanded tremendously over the last two years, both in terms of sales and innovative products.
Haier has come out with an Onam Special Combo offer, which is valid from August 9 till September 9 across all retail outlets in Kerala.
The company has announced a ‘Click Upload Win' contest, where consumers get a chance to dine with Haier's brand ambassador, John Abraham.