Federal Bank has introduced ‘Utsav Rewards’ an exclusive loyalty program for the Federal Bank Debit Card Holders. This scheme will provide their customers with points accumulated over transactions and assist them in redeeming the same for a wide range of consumer products.
Customers will get one Utsav point on every hundred rupees spent through their Federal Bank debit cards at POS and ecommerce. Over 33 lakh customers will avail the benefit of this scheme. These points can be redeemed against 2 million merchandise items which include electronic, entertainment, music, sports and family products, discount and gift vouchers as well as on air/bus/movie tickets. Customers are also likely to benefit by getting higher points or discounts for purchases made from certain brands as decided by the bank periodically.
Commenting on this occasion, D. Sampath, Additional General Manager, Federal Bank said, ‘‘we are pleased to be able to reward our customers with these wonderful benefits. We look forward to continue providing the best possible facilities to our customers and launching similar programs in the future as well”.The bank has a simple registration and redeeming process which can be accessed through their website. The Utsav points are valid for a period of 36 months from the month of accrual along with an introductory offer of 2 Utsav points on every Rs.100 spent at Federal Bank POS terminals